Electrolux has become a partner of the first in Russia M.Video Electronics Show. It was important to help the brand stand out among the many cutting-edge technical solutions.

For this purpose, our leading event marketers have developed a concept and a scenario plan for the Electrolux lecture hall. The concept is fully consistent with the values and vibe of the brand. The focus of Electrolux is not only to produce and sell the highest-quality home appliances, but also to teach people how to use them correctly and in an eco-friendly way.

The visual materials design was in tune with the modern trends and the Electrolux corporate identity.

The event was successfully implemented on a turnkey basis. Not only did the lecture hall attract many guests of the exhibition and allow to demonstrate them all the capabilities of Electrolux, but it also helped the listeners learn how to use home appliances efficiently and economically, causing minimum harm to the environment.

M.Video Electronics Show is an interactive exhibition of new products in the field of electronics and home appliances. Leading brands present hundreds of new products that are soon to appear on the market: from voice-controlled washing machines to robot pets, from drones to smart accessories for smartphones.