An elaborate choice of channels and flexible adaptation of the content for different platforms and audiences allowed us to draw mass attention to the new product.

Three key channels were selected to support the launch of the Microsoft 365 application:

- large-scale media banner campaign,

- announcement of the new product by top bloggers,

- publications and special projects on 30 online platforms, including Inc. Russia, Pikabu, Hightech, Lifehacker, Sostav.ru.