The exclusive working conditions provided the possibility to brand 40% of surfaces at Rosa Khutor for the entire winter season, including the signature of the resort — the ‘Olympia’ track.

A branded tubing area for family holidays was built, which further increased the number of contacts with the brand.

To stimulate sales, a national promo with registration on the landing page of the campaign was developed and held, as well as a prize drawing.

The target audience of the AMD brand are active, advanced, creative people — exactly coinciding with the audience of the iconic Rosa Khutor ski resort. Therefore, it was chosen as a platform for the image campaign.