At the peak of capabilities with AMD Ryzen 5000

What do gaming laptops and mountains have in common?

Both give you the opportunity to feel the thrill from conquering new peaks.

The exclusive working conditions provided the possibility to brand 40% of surfaces at Rosa Khutor for the entire winter season, including the signature of the resort — the ‘Olympia’ track.

A branded tubing area for family holidays was built, which further increased the number of contacts with the brand.

To stimulate sales, a national promo with registration on the landing page of the campaign was developed and held, as well as a prize drawing.

The target audience of the AMD brand are active, advanced, creative people — exactly coinciding with the audience of the iconic Rosa Khutor ski resort. Therefore, it was chosen as a platform for the image campaign.

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